Blue Era Limited (“we,” “our,” or “us”) is committed to protecting the privacy and personal data of our customers. This Privacy Policy outlines how we collect, use, disclose, and manage your personal data in compliance with Thailand’s Personal Data Protection Act (PDPA) and the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect the following types of personal data:
– Personal Identification Information: Name, email address, phone number, and address.
– Financial Information: Payment details, including credit card numbers and billing information.
– Usage Data: Information about how you use our website, including IP addresses, browser type, and browsing history.
– Sensitive Data: Any other data that is considered sensitive under the PDPA or GDPR, collected only with your explicit consent.
2. How We Use Your Data
We use your personal data for the following purposes:
– To Provide Services: Processing orders, managing accounts, and delivering products or services.
– To Improve User Experience: Analyzing usage patterns to enhance our website and services.
– Marketing: Sending promotional materials and updates with your consent.
– Compliance: Ensuring adherence to legal obligations, including data protection laws.
3. Legal Basis for Processing Personal Data
We process your personal data based on the following legal grounds:
– Consent: When you have provided explicit consent for specific purposes, such as marketing communications.
– Contractual Necessity: When processing is necessary for the performance of a contract, such as fulfilling an order.
– Legal Obligation: When processing is required to comply with legal obligations.
– Legitimate Interests: When processing is necessary for our legitimate business interests, provided these interests are not overridden by your rights.
4. Data Sharing and Disclosure
We may share your personal data with:
– Third-Party Service Providers: Companies that provide services on our behalf, such as payment processing, data analysis, and marketing.
– Legal Authorities: If required by law, we may disclose your personal data to governmental authorities, regulators, or law enforcement agencies.
– Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owners.
5. Data Security
We implement robust security measures to protect your personal data, including:
– Encryption: Securing sensitive data both in transit and at rest.
– Access Controls: Restricting access to personal data to authorized personnel only.
– Regular Audits: Conducting regular security assessments to identify and mitigate potential risks.
6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. After this period, your data will be securely deleted or anonymized.
7. Your Rights
Under the PDPA and GDPR, you have the following rights regarding your personal data:
– Right to Access: You can request a copy of your personal data that we hold.
– Right to Rectification: You can request the correction of inaccurate or incomplete data.
– Right to Erasure: You can request the deletion of your personal data under certain conditions.
– Right to Restrict Processing: You can request that we limit the processing of your data.
– Right to Data Portability: You can request that we transfer your data to another organization in a structured, commonly used, and machine-readable format.
– Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing purposes.
– Right to Withdraw Consent:** If we process your data based on your consent, you can withdraw it at any time.
8. International Data Transfers
Your financial data is not sharable outside of the company. We will ensure that such transfers are conducted in compliance with applicable data protection laws and that appropriate safeguards are in place.
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect usage data, enhance your experience, and analyze site traffic. You can manage your cookie preferences through your browser settings or by visiting our [Privacy Settings].
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time on thus site to reflect changes in our practices or legal requirements, also notify through email to our login customers.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact our Data Protection Officer:
Blue Era Limited
Email: [blueeraltd@gmail.com](mailto:support@blueeraltd@gmail.com)
Phone:+66814905538
This Privacy Policy is designed to be comprehensive and compliant with both Thailand’s PDPA and the GDPR.
